Wallace Renfro

Hello

Welcome to my website. I am not exactly sure what it should be or what it will be. But it seemed like I should have one. So… here it is.

To be honest, which has always been a goal of mine but not always fully achieved, many of my friends and associates suggested for years that I should write a book. I never believed that was really in my wheelhouse. I think I was always closer to an essayist than a novelist or historian. But maybe a website is getting closer to my version of what a book might be.

As for myself? I am currently observing the human condition from the lofty heights of a freshly minted octogenarian.

In fact, I’m 81 as I write this in the summer of 2026 and I have discovered that one’s eighth decade is pretty different from all the previous ones, maybe even radically different. The most important difference is that I can begin to see the backdoor, and it’s not as scary as I always thought it would be.

If you bath frequently in whatever successes you’ve had, accept the shortcomings as lessons in being human, and press on with vigor for that which is next, the freedoms of retirement are joyous.

I’m all in.

After 40 years in a variety of positions – communications specialist, spokesperson, policy advisor, and speechwriter – with the National Collegiate Athletic Association (NCAA), I have been in the communications consulting/training world for the last dozen years. The last 20 years with the NCAA were spent heading up the public affairs department and then working directly with the organization’s president as speech writer and policy advisor.

During those years, I wrote hundreds of position papers, congressional testimonies and articles explaining the ever-changing environment of intercollegiate athletics. At the same time, I developed a number of training tools for communicators and then for administrators in general to assist with public speaking, media interviews and other public encounters. As my career shifted away from the NCAA and toward consulting, I continued to provide communications consulting and training aligned with various projects in athletics and higher education.

But now, I see all that as preface to what I want to do here. If you are here, I want two things to happen. I want you to see the world as I do through my photography. And I want you to read my thoughts on a life fully engaged.

Oh, I want three things. I want you to reach out. Send me a message.

Seriously, go to comments. Let’s talk.


– W